Action Profile - Target Audience

Action Profile - Target Audience

The audience for an action movie usually consists of a majority being male from ages of a wide variety, the primary audience for action movies would be teenagers or adults aged between 15-40 as they most likely would enjoy some sort of adrenaline burst generated from the movies wide expanse of action scenes. Most action films are rated around 12-15 as that is the normal certification given by the film board due to the usual inclusions of violence and gore. The action movie franchise is renowned for a diverse cast amongst its many films which we assume appeals to a wider variety of the audience. Action movies are watched most commonly by people from the middle class  as they usually have the luxury of watching movies regularly and it is believed they like to see action films as they like to compare themselves to the protagonist of the action films.

The reoccurring themes in the genre reflect the audience and their interests as the people who are associated with and usually watch action films would watch the film due to these interests which feature in the majority of action films. This could be anything from the usual cliches such as the gunfire, car chases and explosions or just that familiar burst of adrenaline you get when you witness a truly epic action sequence. Or it could be the simple fact that the action movies usually incorporate other genres such as comedy or romance into the film to help it appeal to a wider audience and their interests.